'It's a Wonderful Life' gives NBC a ratings win on a holiday-filled Christmas Eve

'It's a Wonderful Life' gives NBC a ratings win on a holiday-filled Christmas EveIt's a Wonderful Life opened two weeks before Christmas, in 1946. In spite of an aggressive marketing campaign, Capra's labor of love earned mostly so-so reviews and proved itself a dud for investors. Liberty Films produced only one other film, Capra'szap-its-a-wonderful-life-nbc-christmas-eve-. Fast National ratings